Lorenzo Hernandez
Owner
Lorenzo was born and raised in this unique little city. He began his health and fitness journey in his early 20’s. Being drawn to adrenaline, he competed in snowboarding and took up surfing and biking (of all varieties). Lorenzo was always searching for what would take him to the next level.
After being introduced to “CrossFit” in 2009, he finally found a routine that would keep him coming back to challenge himself daily, keep him healthy so he could continue pursuing his hobbies, and push his potential.
Everyone has a story, and his is quite unique. If you’re interested in knowing more, you could read it here. To keep it short, Lorenzo found himself in a lot of trouble in 2010. After his abrupt life change and sentence to 60 months in the clink, he chose to make the change that he was trying to crawl out of for too long.
Evolution is what we humans are created to do in life. But to change is the scariest thing to do. Lorenzo made the choice to change and, create relationships to connect through health and fitness. “To give back”.
This journey took Lorenzo back to Santa Fe, where he started at Undisputed as an intern, mopping floors and understanding the lay of the land. Eventually becoming a coach, head coach, manager and then owner.
He’s passionate about connecting people with their unrealized potential. “Movement is the vehicle that encourages people’s strength, of mental, physical, and emotional capacity”.
Lorenzo specializes in:
- Adaptive Training
- Hybridized Strongman
- Personal Development
Certifications:
- CFL – 2
- USAW L1
- Conjugate Power Lifting Cert
- CF Strongman
- Healthy Steps Nutrition Coach
Connect with Lorenzo:

